I love writing and I love creating. With these two passions, I founded my own social media marketing agency at the age of 18, catering to small businesses in my hometown, Chennai.
​
Business was fun, but I wanted more, so I started my own YouTube channel with the hopes of becoming a motivational influencer.
​
Eventually, I took my skills in social media and my passion for writing to ButterPaper Marketing. In a little over 2 years, I got promoted twice, drove brand strategy and growth for domestic and international accounts, and helped grow the creative agency by 3x.
​
I then moved to Melbourne to complete my Masters of Marketing at RMIT. During my studies, I completed a three month project as assistant marketing manager at Lemon Baxter. Post qualification, I secured an internship at Social Star, where I now work as an Account Manager after being promoted twice in the span of a year. ​
Skills
Account Management & Client Success
​
-
Personalised client servicing
-
Strategic in building long term partnerships
-
Proactive Communication
-
Complete account ownership
Social Media Strategy
​​
-
In-depth demographic analysis
-
Trend-integrated strategy building
-
Weaponising UGC to drive engagement
-
Platform specific strategies
Content Writing
​​
-
Short & long form content writing
-
Adaptive writing style tailored to requirements
-
SEO-optimized copy
-
Skilled at embodying brand voice and tone
Media Planning
​​
-
Budget driven media planning
-
Data driven execution for paid ads
-
Personalised & objective led strategies
-
Adept with Meta, LinkedIn, and Google Ads
Collaboration Management
​​
-
Contract drafting for brand Collaborations
-
Fostering brand-influencer rapport and comms
-
Upholding brand voice and client interests
-
Aligning interests of collaborative partners